AEO : Answer Engine Optimisation

Be the Brand AI Trusts

At Myk Baxter Marketing, we’ve always been at the forefront of digital change. As search evolves, so must your strategy. Traditional SEO is no longer enough on its own – with AI-driven platforms such as Google’s Search Generative Experience, ChatGPT and Bing Copilot shaping the way users search, your brand needs to be ready.

That’s where Answer Engine Optimisation (AEO) comes in.

What is AEO?

AEO is the next stage of SEO. Instead of just focusing on keyword rankings, AEO ensures your business is visible in AI-driven answers, featured snippets and knowledge panels – the places your customers are now looking for instant, trusted information.

Put simply: we make sure when AI gives an answer, it includes you.

Ready to Be the Answer?

The way people search is changing. Don’t let your brand be left behind.

Call us today on 01325 939 838 or get in touch to discover how AEO can transform your online visibility.

How We Deliver AEO

At MBM, we combine our proven SEO expertise with cutting-edge AEO techniques to position your brand at the centre of AI-driven search.

Our approach includes:

  • Answer-Led Content
    Clear, conversational content built around the questions your customers ask.

  • Structured Data & Schema
    We implement the technical foundations that help AI engines understand and prioritise your content.

  • Authority Signals (EEAT)
    We showcase your expertise, authority, and trust so AI recognises your brand as a reliable source.

  • Hybrid SEO & AEO Strategy
    We don’t abandon what works. We strengthen your traditional SEO while adding AEO layers for maximum visibility.

  • Continuous Optimisation
    We track, measure and refine your presence across search and AI platforms, keeping you ahead as algorithms evolve.

Why Choose MBM for AEO?

  • 22+ years of digital marketing expertise – trusted by global brands and ambitious SMEs alike.

  • Proven results in SEO, content and eCommerce – meaning we know how to combine strategy with measurable outcomes.

  • A proactive, client-first approach – we adapt around your needs, ensuring you’re supported at every stage.

With MBM, you’re not just keeping up with search. You’re staying one step ahead.

What Our Clients Say

Myk is currently designing my new website for my massage business. Myk is extremely professional and is making the whole process extremely easy. Myk has been a client of mine for many years and I woul...
Joanne MONKHOUSE
Working with Myk Baxter Marketing has been a game changer for my personal training business in Spain. From the very first consultation, Myk and his team took the time to understand my brand, target au...
Stefano

I would highly recommend Myk Baxter and his team. Their work is v high quality and excellent value for money. They are also great to deal with.

Richard Ellis

I have dealt with Myk for a number of years. His expertise especially in online marketing means I will use him in the years to come. Without question.

Paul Leece

The MBM team have been great with a can-do, friendly and readily available approach. Top team, they’ve been key to supporting my WordPress website.

Gyles Seward
Myk and his team completely blew me away with their professionalism. The website they created for me was first class and the support and guidance they have given me has lead to huge growth for my ecom...
John Dale
Had a few web developers prior but the guys at MBM go up and above to constantly provide the best service! They are very professional, very helpful and helped develop my business and make it the succe...
Matt Jordinson
Myk and I have collaborated on many projects over the last few years and it’s always a smooth, easy process. He is professional, knowledgeable and always does what’s best for his clients a...
Aimee Bruerton
I can’t recommend MBM highly enough. Myk and his team provided us with a top quality website. Showing great understanding in our product, they took a genuine interest and supported us with ideas...
Paul Roberts
Firstly I have known Myk for 17 years and we have work in the same space for longer than that, I would say that honest dedicated and hard working marketing consultants are a dying breed, but Myk conti...
Ste Todd
Myk and Team provide a friendly and reliable web developer service. I have used them to improve my website and Phil (Web Developer) worked really hard to ensure company met all our needs. Since having...
Samia Gomez
I don’t even know where to begin. From the initial consultation with Myk he came across professional but also friendly, it was abundantly clear he had a vast knowledge in digital marketing. I wa...
Eryn Dunn
We wanted to build an ecommerce website and had a modest budget to do so. MBM were recommended to us and we approached them to discuss our project. From the beginning Myk was enthusiastic, and seemed ...
Mohammed Rob
“Myk Baxter Marketing” (MBM, MBM UK, Myk Baxter, eCommercexpert) are trading styles of Myk Baxter Marketing Limited (company no: 13308598) a company registered in England and Wales and whose registered office is situated at 2 Peel Court, St Cuthberts Way, Darlington, County Durham, DL1 1GB