Digital Marketing Blog

Google Ads has just launched account-level negative keywords worldwide, granting advertisers and marketers greater control over brand safety and suitability.  The feature, which was first announced in 2022 and has been under testing for…

2023 is set to be a tough one for retailers, with the cost of living affecting how customers spend their money in/on the businesses that make up our high streets and search engines. And…

Google Cloud is set to launch four new, updated AI tools to grant customers a smoother online shopping experience as well assisting retailers with in-store inventory management.  These include the following: A personalised…

January has truly been a month of “everything is not what it seems” for many reasons. I kicked off 2023 with the drive and ambition of having my best year yet. I’d never felt…

Following Elon Musk’s takeover in 2022, could marketing on Twitter be impacted in 2023?  Well, the Software Company HubSpot wanted to take the matter of answering this question into their hands by surveying over…

With the ongoing cost of living crisis and the post-Christmas lull heavily impacting website performance, many businesses are asking themselves the question “How can I boost my site?”. With all industries being impacted, it’s more…

Pillar pages have been an effective way to combine and present website content to search engines and users for a while now.  Today I’ll discuss what a pillar page is and they can help…

LinkedIn is a fantastic business tool treasured by professional businessmen and women across the globe, including digital marketing consultants like myself.  It allows us to connect and build relationships with other like-minded individuals, gain…

Happy New Year readers! After a fantastic Christmas break, I am ready to take on another fantastic year of helping businesses achieve their online goals and objectives. Two weeks of working on my business…

With Christmas now just over a week away, as an eCommerce expert and digital marketing consultant, I’m now beginning to unwind and Myk Baxter Marketing is closing its doors this evening after a fantastic year.…