If you’re looking to improve your eCommerce conversions, there are a million tricks and hacks that you can try out. With millions of other eCommerce stores all fighting for attention – especially now in times of lockdown and digital shopping – it can be hard to focus on the right hacks for your business.
At Myk Baxter Marketing, they recommend mixing SEO (search engine optimisation) with CRO (conversion rate optimisation) techniques to hack our client’s way to the front of the hypothetical queue.
Below are some of our more generic hacks that often work for all of our clients. However, if you’re looking for fast, targeted results it may be better to engage the expert UK eCommerce development gurus at MBM to really take it up a notch.
Create a Sense of Urgency
The fear of missing out is real, despite everyone missing out on a lot of things for over a year. In fact, this probably has increased the rate of FOMO in most people, so by creating a sense of urgency you can convert sales much easier.
Limiting the quantity of a product is a proven way to shift it to the consumer faster. By offering only a set number of items, the pressure to buy before someone else snaps up the lot is a hard emotion to repress.
Implementing stock numbers or stock level alerts to your site and/or email marketing strategy is a great way to get shoppers engaging with your store. Once the shop is empty, just ‘restock’ by resetting the counter.
This technique also works really well with time limits on either availability or a special discount.
Engage With Your Copy
Don’t leave the copy or product descriptions to a second-rate non-native copywriter. Instead, spend the money on a professional copywriter who can formulate the most compelling product description or page copy imaginable.
By having engaging, clear and well-written copy, you can help prospective customers make a more informed and more confident purchase decision.
By including a comprehensive set of keywords, you can also optimise this copy for both the customer and search engine algorithms – killing two birds with a stone you sold to them both.
Striking a balance between SEO copy and user-friendly copy is a hard trick to master, but we usually suggest that if you give yourself a choice between the two or three keywords, you should always aim for the longest keyword as that would automatically cover the shorter ones.
Be Visually Responsive
Okay, so this title is a little more broad so it could be separated into a few points. However, the saline points are these.
One: Visually engage with your customers with engaging imagery and the best product visuals.
Two: Use a mobile-responsive site design (it’s proven to drive traffic to your online store and make it easier to buy on the go)
Three: Provide social proof through shared reviews, products in a real-life setting, customer ratings, video testimonials and everything in between.
Don’t EVER Ignore an Abandoned Cart
If you ignore abandoned carts, you’re an eCommerce fool. A huge percentage of online shoppers will fill their carts, only to click out before paying to think about the purchace some more.
Although not a bad idea, for an eCommerce store it can spell disaster. It can be forgotten, a better deal can come along, or their opinions may change without you knowing why.
Instead, send out emails to remind your shoppers their carts are still full. Offer discounts for those who are still apprehensive, encouraging them to finishe the transaction. Add a pop-up function if they click away from the cart page.
Retargeting customers who have purchase intent but are not one hundred percent convinced is one of the best ways to ensure you get that conversion.
If you’re a North East UK business with an online eCommerce arm looking to improve sales, create conversions and digitally elevate your brand, contact Myk Baxter Marketing who can tailor an omnidirectional conversion strategy that focuses on every aspect of digital eCommerce.
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