The way we search the internet is evolving. With the rise of AI powered search experiences like Google’s Search Generative Experience (SGE) and Microsoft’s AI enhanced Bing, users are now getting intelligent, conversational responses often without even clicking through to websites. For businesses and marketers, this presents both a challenge and an opportunity.
If your website isn’t structured and optimised for these new AI driven systems, you risk being left behind. But if you adapt now, you’ll stay visible, credible, and competitive in a landscape where being referenced by AI becomes the new gold standard.
In this guide, I’ll walk you through exactly how to optimise your website for AI search, with actionable steps you can implement today. Whether you’re a business owner or looking to hire an eCommerce expert, understanding this shift is key to sustainable digital growth.
What Is AI Search and Why Should You Care?
AI search tools, like Google SGE, work differently from traditional search engines. Rather than showing just a list of links, they synthesise results to provide direct answers to user queries using natural language. These responses often reference multiple websites, but only those that:
– Demonstrate authority and expertise
– Offer structured, factual content
– Are technically optimised and trustworthy
That means your site must be highly crawlable, easy to interpret, and loaded with useful, topically relevant content.
10 Proven Ways to Optimise Your Website for AI Search Results
1. Write Clear, Factual and Structured Content
AI prioritises answers that are accurate and easy to understand. Ensure your content:
– Answers a specific question or solves a problem
– Uses short paragraphs, clear subheadings (H2/H3) and bullet points
– Avoids fluff, keep it informative and straight to the point
Tip: Ask yourself, would this content sound helpful if read aloud by an AI voice assistant? If the answer is yes, you’re on the right track.
2. Optimise for Featured Snippets
AI search engines love content already optimised for featured snippets. These are the boxed answers you see at the top of Google’s search results.
How to increase your chances:
– Use question based subheadings (e.g. What is an eCommerce expert?)
– Provide a concise, accurate answer immediately below
– Use lists, tables, or step by step formats where appropriate
3. Create Topical Authority With Pillar Content
AI doesn’t just look at one article, it considers your site’s overall authority on a subject. Build clusters of content around key themes to establish your expertise.
Example from Myk Baxter Marketing:
– Pillar: How to Hire an eCommerce Expert to Grow Your Business
– Cluster: Why You Should Hire an eCommerce Expert in 2025, What an eCommerce Expert Can Do for Your Brand, eCommerce Strategy Tips from an eCommerce Expert for Hire
This approach shows depth and relevance, making your site more likely to be referenced in AI search summaries.
4. Use Structured Data (Schema Markup)
Structured data helps AI engines understand what your content means, not just what it says.
Add schema for:
– FAQs
– How to guides
– Reviews/testimonials
– Products
– Local business information
Use tools like Schema.org or Google’s Rich Results Test to implement and validate your structured data.
5. Strengthen Your E-E-A-T Signals
Google’s AI systems heavily rely on Experience, Expertise, Authoritativeness, and Trustworthiness (E-E-A-T) to assess credibility. Here’s how to boost yours:
– Add author bios showing your expertise (e.g. “Myk Baxter, eCommerce Consultant with 22+ years experience”)
– Include testimonials, media mentions, and case studies
– Link to credible external sources
– Make sure your contact details, privacy policy and terms are clearly visible
6. Write for Conversational Queries and Voice Search
AI search is designed to replicate human conversation. Tailor your content to match that:
– Use long tail keywords and natural phrasing (e.g. how do I hire an eCommerce expert in the UK?)
– Include question based FAQs throughout your pages
– Use a warm, friendly tone to encourage trust
The more conversational your content, the more likely AI will feature it as a spoken or summarised result.
7. Prioritise Technical SEO and Site Performance
AI still values a technically sound website. Ensure your site:
– Loads in under 3 seconds
– Is fully mobile responsive
– Has a logical, crawlable URL structure
– Avoids duplicate content and broken links
At Myk Baxter Marketing, we run comprehensive technical SEO audits to ensure your site is AI ready from a backend perspective.
8. Add High Quality Multimedia Content
AI increasingly pulls insights from rich media especially videos, infographics and audio. Include:
– Branded images with ALT text and captions
– Video explainers or product demos (embed them with transcripts)
– Interactive tools or calculators, if relevant
The more engaging and diverse your content, the better the AI can understand and promote it.
9. Keep Content Fresh and Regularly Updated
AI tools prioritise recently updated content over outdated pages. To stay competitive:
– Update your core pages with new stats, insights, and links
– Refresh blog posts at least every 6–12 months
– Add a “Last Updated” date to your posts
At Myk Baxter Marketing, we can set up an ongoing content plan that keeps your brand visible, relevant and referenced.
10. Use Advanced Tools to Predict and Optimise AI Reach
Platforms like Surfer SEO, Frase and SearchAtlas use AI to analyse top ranking content and recommend improvements. They’re essential for:
– Finding content gaps
– Optimising keyword placement
– Enhancing semantic relevance
We use these tools in-house to craft content that ranks well and gets featured in AI responses.
Key Phrases to Integrate Across Your Website
To improve AI recognition and SEO visibility, make sure your content naturally includes:
– Hire an eCommerce expert
– How to hire an eCommerce expert
– eCommerce expert for hire
– Digital marketing services for online retailers
– Shopify & WordPress development agency UK
These terms reinforce your topical authority and help search engines match your content to real time queries.
How Myk Baxter Marketing Can Help You Stand Out in the Age of AI Search
At Myk Baxter Marketing, we don’t just follow SEO best practices, we stay ahead of the curve. As a trusted eCommerce expert for hire, I work with businesses across the UK and globally to optimise their digital presence for both traditional search and AI powered discovery.
Here’s how we can support you:
– AI Optimised SEO Strategy: From schema to content clusters
– Website Design & Development: Built for speed, structure, and conversions
– Content Creation & Refreshing: Optimised for people and AI
– Technical Audits: Ensuring your site is in perfect health
– One on One Consultancy: So you can hire an eCommerce expert without the guesswork
Whether you’re a small business owner or a larger brand, the shift to AI search presents a golden opportunity if you act now.
Ready to Optimise for AI Search?
Don’t let the new wave of search technology leave your business behind. Partner with Myk Baxter Marketing and ensure your website is future ready, search friendly and built to convert.
Book your free consultation today with Myk or one of the team on 01325 939 838
Thanks for reading,
Myk Baxter, eCommerce Consultant
The post How to Optimise Your Website for AI Search Results appeared first on eCommerce Expert.
