A straightforward four-stage process will enable your brand to make so much more sense of affiliate marketing – and in the process, better reap its rewards:

• Setup – including the setting up of your account and campaigns on the affiliates platform, encompassing the creation and uploading of banners and product feeds, as well as making sure tracking is properly set up and designing and implementing the right commission structure. Finally, these key elements will all be fully tested.
• Strategy – in acknowledgement of the vital importance of good forward planning, if you are to derive the maximum benefit from your affiliate marketing, you’ll have a team work closely with you to understand your business, set accurate objectives and ensure your affiliate account is configured in a manner that serves your goals.
• Recruitment – sifting through a database of more than 100,000 registered accounts across the globe, we hunt down the publishers that will best allow you to realise your business objectives. The various premium and long-tail publishers that we can call upon work across numerous technologies and verticals. Just as important, however, are our strong relationships and constant communication with these publishers, so that they can effectively serve as an extension of your business.
• Expansion – through new territories and new publishers, in accordance with your requirements and the latest opportunities that emerge. Not only will we get in touch with new publishers on your behalf, but we’ll also pay commissions to your existing publishers, ensuring that they remain happy in their partnership with you, both now and with an eye to your future plans. You’ll also benefit from performance analysis data to ensure you remain well-informed about the value your publishers bring, and to enable a more targeted approach.