When it comes to showcasing your brand, there isn’t any point in having a great visual aesthetic if the personality itself is missing from your copy.
Effective messaging should be and is the foundation of your whole brand, whether you’re a nationwide chain or a boutique indie brand. It’s a key part of any brand strategy, and being consistent with your voice across all your marketing channels is a powerful tool.
You want to showcase who you are, what you do and why it matters. But for some, writing just doesn’t come naturally. Enter, Holly Thomson.
A Teessider born & bred, Holly gives brands an authentic personality that makes them feel human and resonates with their target audience.
Kicking off her career working in digital marketing and UX (user experience) for a well-regarded agency in Teesside, Holly has built herself up to be one of the most influential female entrepreneurs in the North East.
Today, she shares with an eCommerce Expert what encouraged her to make the jump & to launch Blonde Creative, previously Holly Thomson Copywriting.
I became a mum to my son in my early thirties, just before Covid hit. On maternity leave, I spent hours and hours every day walking in the park devouring copywriting and business podcasts. And I felt like I’d been struck by a bolt of lightning – I knew I could make a real difference to businesses and their brands through copywriting and creative strategy.
So I set up Holly Thomson Copywriting straight away and left agency life behind. The business grew quickly and I was soon working with an amazing mix of clients (including small local firms, companies from around the UK, and some global names). Within the first year, Liz joined the business. Bringing incredible and complementary skills and experience, she’s added a new dimension to our service and its growth and has been a key driver behind our success. Our client base is rich in diversity and includes work with a world-famous motorcycle company, as well as a global mobile phone network.
We write high-quality, well-researched and thoughtful copy for websites, brochures, newsletters, and packaging – all of the brand’s touchpoints. We help businesses create a powerful brand strategy through their tone of voice, personality, story and positioning. This helps them to connect with their dream customers and increase sales. We love making other people’s business dreams come true!
My business partner, Liz, is the brains behind our latest innovation – Word². Businesses are also employers and have a need to communicate as effectively internally as they do outwardly to their paying customers and clients. We saw an opportunity to create a service that gives businesses everything they need for the best internal comms they’ve ever had – using her unique blend of knowledge and expertise in communication, copywriting and workplace culture improvement.
As the business has grown and our service offering has evolved organically into something much richer, we felt it was the right time to change the company name to reflect this. So as of October 2022, you’re looking at Blonde Creative Ltd.
If you’re launching a new site, rebranding (or thinking about it), or not connecting with your target audience – get in touch and let’s plan the next evolution of your business.
Or if you’re ready to multiply the effectiveness of your internal comms through Word², you can check it out here – https://www.hollythomson.com/word2
If after reading this blogpost you feel like you require some support with your copywriting, reach out to Holly today. And now, I’ll end this blog post with some testimonials from businesses she’s previously supported.
“Thank you!! You’ve well and truly captured every ounce of sparkle in my business and created copy that tells a story is clear and concise and fits 100% with my brand. I love it. You were so easy to work with, listened to me, and pieced together my ideas in website copy that I know is going to shine! You are superstars!” – Clare Wilson, VA
“I can’t thank you enough for helping bring the site to life. You have perfectly captured the brand’s values and tone of voice, clearly speaking to our customers. You have made the process simple and very effective, we will definitely be in touch for future projects.” – Forge & Fig
“You clearly spent a lot of time carefully getting to know the intricacies and nuances of my business, profession, and location, enabling you to produce excellent copy which nailed the project brief.” – Richard Peck, Surveyor
Thanks for reading,
Myk Baxter, eCommerce Consultant
The post eCommerce Expert’s Business Showcase: Holly Thomson & Blonde Creative Ltd appeared first on eCommerce Expert.
