From SEO to great content and effective eCommerce strategies, a website is not just a tool for enabling your brand. It is your main too. Your axe to the giant forest of digital sales markets.
Without a well designed website, quite simply, you’ll be unable to function. To extend the axe analogy; a bad website is like a blunt axe. It may glisten in the sun but it’s incapable of making an impact.
Web design is, by its nature, one of the most important elements of any business, eCommerce or otherwise. Myk Baxter Marketing has, outside of the main office in Darlington, North East UK, has dedicated hundreds of hours to making important and informed decisions about quality web design that can have a huge impact on the effectiveness of a client’s website.
Navigation & Responsiveness
Unsurprisingly, visitors to a website have incredibly short attention spans. That includes you. Why? Well, we’re increasingly trained to have instant gratification online, so if something takes more than a few seconds to load, we almost innately assume that something is not working or the brand doesn’t care about their customers and swiftly move on.
Whether you like it or not, that’s the fact of life on the internet – especially with high-speed fibre-optic networks becoming the norm.
In addition, the responsiveness of your website also has a significant impact on your Google SEO ratings – the slower you are, the lower you are.
All of this comes to a head when users are able to access your site. They want to be able to find the information they need quickly and efficiently. Therefore, if you want leads to remain on your page, you must implement a navigation that is easy for your audience to use.
A properly designed navigation will help them get to the information they need.
Good Copy & Well Thought Out Design
The words on your website are not just for the customer. They’re also not just for Google spiders. You need to find a happy medium between SEO and good, informative and readable content.
Writing good copy keeps your audience engaged on the page longer. From a branding perspective, your style of writing should align with the style of your website for consistency.
The design of your site matters just as much as the content you sell, so it’s necessary for you to provide your audience with valuable information they need by engaging a web design agency like Myk Baxter Marketing.
Finally, design plays as much as a role in attracting customers as copy does. Hand in hand, they can make a break a deal. Eye-pleasing colour schemes, uncluttered layouts and intuitive design elements that keep people on the site, browsing other products or clicking through to other pages are incredibly important.
If you’re not ticking every box mentioned above, it may be time to bring in the professionals.