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With Christmas now just over a week away, as an eCommerce expert and digital marketing consultant, I’m now beginning to unwind and Myk Baxter Marketing is closing its doors this evening after a fantastic year.…

It’s crazy to think that there is only a couple of weeks left of 2022. Wow, what a year it has been. I’ve pushed myself more than ever when it comes to every aspect…

Tech giant Google is once again rolling out another helpful content update. Beginning on the 5th of December, it’s set to take up to two weeks to complete. The rollout comes after an …

With the UK currently facing an economic crisis set to last until 2024, I know it’s a challenging time for many businesses across the country, and as shoppers look to reduce their spending, it’s set…

Social media is in the middle of a revolutionary change. Social channels are constantly evolving and adapting their features to suit user behavior and potential platform growth. This continuing transformation also presents opportunities for marketers…

TikTok is continuing to transform the eCommerce industry, and now the platform is rolling out a new tool to help businesses gain a greater understanding of their customers. The app now provides audience insights…

As I sit here writing this, I’m currently on the penultimate business trip of the year in my favorite home from home: Tenerife. For those of you who may not know, I actually temporarily…

Cyber Weekend itself is just a few days away. However, like most other eCommerce retailers, I can guarantee that when reading this your sale has been live for the last week or so. But,…

As a digital marketing consultant, throughout my career have come head-on with negative clients and the turbulence surrounding them. Building client relationships is of course of huge importance when it comes to growing my…

There is no denying that Shopify is an excellent eCommerce platform. Since 2004, they’ve made developing an eCommerce store a straightforward process, with certain elements only taking a few minutes to set up. And within…