Marketing Must Do’s in a Crisis - Myk Baxter Marketing

In these extremely difficult times, it is hard to know which way to turn when it comes to planning the dos and don’ts for your business over the next year. With COVID-19 dominating the headlines and disseminating businesses across the globe, it can seem like uncharted waters, overflowing with self-appointed experts and all-or-nothing gurus. 

At Myk Baxter Marketing, dreaming big and thinking different isn’t just our slogan. We tell our clients time and time again, that focusing on short-term goals only works when you have long-term objectives. As we know, a one-size-fits-all approach never works, which is why MBM works hard to tailor to your needs and help you achieve your marking potential. With many of you working from home or taking some time off during lockdown, see it as an opportunity with which you can really focus on exactly what types of principles and concepts your business can apply during the crisis, and long after. 

Re-develop Your Website

The website is often the first port of call your clients have to your business, second only to social media. The first click means everything and if after the first few seconds your visitor bounces – then it’s time to try something new. This could be from a simple home-page redesign, to a full back-end redevelopment and restructure. And although a daunting task for many, we can ensure a smooth transition and a speedy re-work that fits around your schedule and your needs. If you’re stuck on where to go, we can also help provide impartial advice and guidance to help your website shine. 

Boost Your SEO

Getting ahead of the SEO curve can feel like a never ending task, but in reality, it’s simply about staying ahead of your competitors. What are they doing that you’re not? What are you doing that they’re not? By streamlining your site and boosting your SEO through specific keywords, tailored blogs and clever copywriting, we can provide you with a unique opportunity to come out of the other end of this crisis one step ahead, strong and ready to pull in better quality enquiries, and lots more of them.

Invest In Paid Advertising

At a time when many businesses are in hibernation-mode, you have the opportunity to stay on top of the pile through calculated investments into paid search management and Google Ads. The professionals at MBM can help advise and guide your advertising potential – and with less competition on the board, there is a high-return opportunity waiting to be struck. In addition, by targeting exactly what people are looking for in their time of need you can almost guarantee instant visitation to your site, which translates into new clients and possibly even better revenues this quarter than predicted, despite the downturn. 

Social Media Marketing and Promotion

As mentioned at the top of this article, Social Media Marketing tops the ranks for most successful business-to-client platforms. Whether you’re looking at new contacts on either B2B or B2C level, your social media often drives the decisions of those tasked with becoming your client. If your social media is floundering, so will your sales – regardless of your industry. An engaging, dynamic and disruptive social media presence helps a business not only connect to new clients, but make a mark for themselves in the industry and become a trendsetter among their competitive peers. At MBM, we know that building a story and presenting your brand in a genuine way provides the best feedback, time after time, but it’s our disruptive nature that allows us to elevate a simple brand story to something far more memorable. Being at the forefront of social media allows you to be at the forefront of your target audience’s mind.

In conclusion, avoid knee-jerk reactions and don’t simply focus on the short term. Although the long-term is hard to predict, MBM is able to align you and set you up for when you’re ready to bounce back. We are all in this together and we understand the enormous challenges every business is facing in these unprecedented times. If you do nothing else, at least keep your business positioned as best as you can, and aim it towards the light at the end of the tunnel. Just remember, the marketing you do now will pay dividends tomorrow. At MBM, we can make your phoenix moment a reality. 

Stay safe out there.

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“Myk Baxter Marketing” is a trading style of MBM UK, a company registered in England and Wales and whose registered office is situated at Mill House, Railway Road, Ilkley, Leeds, United Kingdom, LS29 8HT