Digital Marketing Blog

You’ve probably read articles online time and time again that, in big dramatic letters, spell out disaster for online marketing strategies thanks to a new Google algorithm. These changes are not uncommon but can be…

Whether you’re a business owner who focuses on ‘brick and mortar’ or you have found yourself forced into closing shop-front because of a crisis, there are many reasons why moving online has its advantages. For…

In these extremely difficult times, it is hard to know which way to turn when it comes to planning the dos and don’ts for your business over the next year. With COVID-19 dominating the headlines…

In the last few weeks, we’ve looked at the power of content in the world of eCommerce marketing. We’ve covered playing on the emotions of your customers, and how content can help you pull those…

In today’s retail and e-tail market, there are so many possibilities for businesses and consumers alike. Ultimately, though, it’s the consumers who either are, or could be, your own customers who are the most important…

No-one can be certain how the eCommerce scene will take shape in 2020 – but, by taking account of trends that have started to emerge in 2019, we can at least have a well-educated guess.…

True, predictive models and the intelligent predictive analytics behind them have been around for quite some time. Their uptake into the eCommerce world has been slow but, as we approach 2020, we’re arriving at the…

Whether or not you’ve noticed this of late, we humans aren’t always the most rational of entities. Not that we’re completely irrational, either – but, with emotions playing a big part in everything we do,…

Earlier this year, a study by coupon code search engine CouponFollow found that millennials were now responsible for 60% of online purchases, a noticeable increase from the 47% figure recorded in 2017. Millennials, people born…

When it comes to Apple Pay, people seem to fall into two camps: they are using it or, at least, they have heard about it and are curious about it. In Apple’s earnings call for…