Digital Marketing Blog

As a leading UK digital marketing agency, Myk Baxter Marketing prides themselves on supporting both start-up and enterprise-level businesses with their website development and digital marketing needs. Based locally in Darlington in the North East…

For many people in the digital ecommerce world, the terms B2B (business-to-business) and B2C (business-to-customer) are familiar terms used to describe how a business communicates, engages and seeks to inspire its markets.  And although…

Search Engine Optimisation is the bread and butter of any good website – however it can be difficult to butter the right side of the bread for those who will eventually take a bite…to make…

The 404 page used to be relegated to a website’s fringes, ignored and feared by both developers and website visitors. These three little numbers refer to the error message displayed when a server can’t find…

Retail is currently undergoing a facelift unseen since the industrial revolution. Covid protocols and massively changing consumer habits have catapulted retail, specifically eCommerce, into new marketplaces made up of various demographics and spend behaviour groups.…

eCommerce began over 40 years ago, well before most of us even had a home computer! It all began with the introduction of early technology like Electronic Data Interchange (EDI) and teleshopping in the 1970s…

Last year saw a dramatic shift in trends across industries. The world, plagued by a pandemic that’s far from over, has had to adapt; and adapt fast. For the industries that could keep up, or…

When you’re looking to market your website or eCommerce store, it’s worthwhile taking a moment to really think about what makes a good marketing strategy. Whether you engage with a leading digital marketing expert or…

From SEO to great content and effective eCommerce strategies, a website is not just a tool for enabling your brand. It is your main too. Your axe to the giant forest of digital sales markets. …

In the age of limited access to physical stores and lifestyle choices that utilise the internet for convenience, more and more people are operating online. From on-off purchases to product subscriptions and members’ marketplaces, the…